The Trusted team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is  super active ( and effective) on our many  (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.

' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future.

When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.

The Trusted Directories mandate is to make consumers life easier by promoting and supporting GREAT local SMB's ( Small Medium Businesses) because we realize without them in a marketplace offering great service and local accountability we would all suffer...they are the true life blood of the economy, the worms in the dirt, and it's important that they are supported and that they are encouraged to make time to keep up with consumer trends and habits.       

Canadian connectivity and mobile trends...why it's important to have an online AND mobile presence in business today

( and if not plan for it soon!)

FACTS FIRST:

• Canadian consumers are WAY ahead of the rest of the World when it comes to Online and mobile usage- spending on average 17.5hous a week online!   
• Over 80% of the population has internet access, and more and more Canucks are signing up daily and embracing social media via smartphones. 
• Canadian watch more videos online each month than any other nation on Earth.
• The average Canadian consumer is plugged-in everywhere!

In the average Canadian home it is not uncommon to have 10 + points of internet access ( multiple smart phones, desktops, tablets, laptops, ipods, smart TVs, online gaming system's like Play Stations, Digital Media receivers like Boxee's or Apple TV's) . Canadians access the internet on the go, at work, while watching TV, and while shopping ( who hasn't check a bottle of win on an App or done a quick internet scan to price check on an item you are considering buying? ). So it really doesn't make ANY sense that Canadian businesses are still lagging when it comes to integrating ecommerce and mobile marketing into their marketing strategy. If they want to engage with the constantly increasing online Canadian consumers, businesses must take action to increase their online activity to have a chance of ' getting the sale' .

Marketing experts have been telling us for 2+ years now that “mobile is the next big thing.” ..and guess what it is HERE! 

Local SMB's need to Adapt and Grow ..or they will SUCK, because if they aren't where their customers are looking for them,  they will lose the sale to someone that is! Chances are that someone is a BIG BOX that has been waiting for the opportunity to take the business, with a department of marketers who are in step with what's been happening and who have everything already in place to make the experience as smooth as possible for customers to switch their business over or new customers to choose them.

Here is a great Infographic from 6SMarketing that does a great job of laying out EXACTLY where Canadian connectivity was at in 2012..and it isn't decreasing that's for sure! Some truly startling stats ( from GOOGLE ) that really do prove our point!

So what do we know for sure?  

This ' interweb thingy'  isn't going away,  social is vital for business success NOW (and in the future) and mobile IS an important factor and SHOULD be an important consideration in any SMB's marketing strategy (especially in their website design).

Even if you personally don't feel like you and your social group of peers are as connected as the stats we have shared, even if you don't personally like to be online so much, even if it 's not how YOU do business....take heed of this great saying that we use all the time to prospective clients who struggle with our concept and way of doing things..

"The Fisherman doesn't have to eat the worm ..it's not MEANT for him!"

If you want to know more about Trusted and what we do-  connect with us ..you'll find us on Facebook in Saskatoon, Facebook in Regina , on Twitter @Trustedcanada on You Tube , on Blogger on Pintrest , on LinkedIn or just Contact us through the website

The Trusted directories were set up based upon the principals of good business, and the foundation of good business is integrity. Simply put, if you don't care about your customers needs as a business then you will never be trusted.

When Sara the Trusted founder came up with the ' Trusted directories concept '  she wanted to have clear, simple guildlines or ' guarantees' laid out for all to see , and she knew it was important for the Trusted partners to sign contracts to uphold those guarantees (and for the partners to be held to them by Trusted).  

The Trusted Guarantees

1.Provide the service and quality promised.

2.Complete the job on time.

3.Charge the price quoted with NO surprises.

4.Communicate honestly and be responsive to customer needs.

5.Resolve any issues with customer satisfaction in mind.

All 5 of these guarantees are important ..but the one that can raise a business from average to exceptional is number 5 ...you see it's easy to do business when everything go's to plan ..it's when something go's wrong that a business can truly shine ( or not)...who they deal with upset or angry customers shows how much they are invested in providing the best customer service...especially if the problem was not caused by anything they did! 

We received the following un solicited comment through the the Saskatoon directory recently, from a customer of TRX RV a Trusted Saskatoon RV dealer  and it really proves their worthiness as a Trusted saskatoon business, and we wanted to share it with you!

" We purchased a trailer in 2011 from TRX and while we liked it we found it did not fit our needs. We went back to TRX in 2012 (after researching a multitude of trailers and dealers) and decided to go with a larger version of the same trailer. To our dismay this particular trailer seemed to be plagued with a multitude of major issues, which in spite of the best efforts of the TRX team, were not resolved. We dealt with Tom regarding our frustrations and were pleased with the approach he took with us, and on our behalf, with the manufacturer. While the manufacturer didn’t offer TRX the help or resolution they needed Tom resolved our problems with a satisfactory and equitable solution. Throughout this process, TRX (Tom and his staff) went above and beyond to help us out. We would like to thank the TRX team for their excellent customer service and highly recommend TRX. "

Kudos to the TRX RV Team for the way they handled this issue and thumbs up from the Trusted team! 

Original post by Saskatoon Directory Trusted saskatoon.com

posted by Trusted Regina | March 18, 2013 23:00

The www.trustedregina.com  team had a wonderful time at the Regina What Women Want Show 2013....it might have been blizzard and freezing outside but inside we had almost TOO Much fun!!  The show was all about supporting LOCAL businesses and that is what WE DO...the ones WE know you can Trust!! 

We had $1000's of prizes to give away all donated by Trusted Regina Partners, a Big GONG ( that we banged every 2 hours all weekend when we picked a winner)  , a magician, balloons and so many giggles..the feedback from the public was amazing ..clearly we have something people like and appreciate! ( phew!!) .

Fan us on Facebook and follow us on Twitter as we always appreciate feedback and LOVE giving away prizes!!

Enjoy the video ...see if there is anyone you recognize ..and be sure to go to the show next year..as we are only going to be bigger and better!!  

Original Post by Trustedsaskatoon.com - click here to read

Exciting week at Trusted HQ

HUGE announcement - the Trusted App created by Saskatoon's College Mobile (Trusted always want to support local) has been approved by Apple - download it on your iPhone and enter the contest to win $1000's of prizes over the next few months ! ( Android app coming soon!) - !!! Download here and enter to win

 The www.trustedsaskatoon.com team had a wonderful time at the Saskatoon Home Builders Association Homestyles Show 2013.

We had $1000's of prizes to give away all donated by Trusted Saskatoon Partners.

• Conexus Insurance - Smoke and carbon monoxide
• Imagery - Studio
• Bridge City Computers -Asus O! Play Live media player
• Frontier Vinyl & Glass - $200 gift certificates
• Wiseguys - 2 x 8 pc bed in the bags plus mattress protectors
• Caliber Air - $100.00 gift certificate
• Sunridge RV - Camp Chair
• Dexteriors - $250 Gift Cert
• Marla Janzen King size duvet + serving bowl and spoon set plus cushions
• Glass Slipper Cleaning Services-  $100 Gift Certificate
• Saskatoon Woodworks $500 Gift Certificate
• Palliser Rooms $300 Gift Certificate
• Hygeia Health Market -  Gift Basket and a $25 Gift Certificate
• Fitness Focus 1 month free membership + 3 personal training sessions

All winners have been drawn and they will be notified this week!

The public feedback was amazing!! People what we are doing in Saskatoon and the service we offer!

The Trusted Saskatoon.com team were really impressed by the Trusted Saskatoon partners booths at the show!

Enjoy the video compilation we put together .     

We are thrilled to be The only local Directories that work for YOU!

Look out for us March 2013 in Regina at the What Women Want Show where we are Platinum Sponsors and at the Regina Home Show.

Videos of these shows will be uploaded too onto our popular Trusted You Tube Channel   

Being TRUSTED is a unique branding and sales tool for businesses, because the Trusted directories offer quality focused local businesses a unique way to differentiate themselves from their competition, attract new customers, build loyalty with existing customers and also increase their visibility in their home city.

Once we meet with businesses, most agree that its a great concept and a fabulous marketing idea.....but does it ' WORK' ..will it provide a return on their investment?

Sara Wheelwright S & E Trusted online directories founder explains what ' being trusted'  is all about in this video, also you will hear from many of the Trusted Saskatoon.com and Trusted Regina.com directories businesses as they share their real results, 'what else' they get from trusted and how they feel about being TRUSTED!

If you run a locally accountable business and lead the way when it comes to customer service , and want to grow and evolve your business then applying to join Trusted really is the SMART and SIMPLE choice.

Social media is the NOW and it is the future.  

Trusted IS Social- Trusted is LOCAL ..thats what we do and who we are!  

Check out how:

-Trusted Saskatoon.com on FACEBOOK

-Trusted Regina.com on FACEBOOK

-The Trusted Channel on YOU TUBE

-@Trustedcanada on TWITTER

-Trusted on Pinterest

For more details and to see the data for yourself:

Call Sara on (306) 2915303

or email sara@trustedcanada.com