The Trusted team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is super active ( and effective) on our many (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.
' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future.
When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.
The Trusted Directories mandate is to make consumers life easier by promoting and supporting GREAT local SMB's ( Small Medium Businesses) because we realize without them in a marketplace offering great service and local accountability we would all suffer...they are the true life blood of the economy, the worms in the dirt, and it's important that they are supported and that they are encouraged to make time to keep up with consumer trends and habits.
Canadian connectivity and mobile trends...why it's important to have an online AND mobile presence in business today
( and if not plan for it soon!)
- Canadian consumers are WAY ahead of the rest of the World when it comes to Online and mobile usage- spending on average 17.5hous a week online!
- Over 80% of the population has internet access, and more and more Canucks are signing up daily and embracing social media via smartphones.
- Canadian watch more videos online each month than any other nation on Earth.
- The average Canadian consumer is plugged-in everywhere!
In the average Canadian home it is not uncommon to have 10 + points of internet access ( multiple smart phones, desktops, tablets, laptops, ipods, smart TVs, online gaming system's like Play Stations, Digital Media receivers like Boxee's or Apple TV's) . Canadians access the internet on the go, at work, while watching TV, and while shopping ( who hasn't check a bottle of win on an App or done a quick internet scan to price check on an item you are considering buying? ). So it really doesn't make ANY sense that Canadian businesses are still lagging when it comes to integrating ecommerce and mobile marketing into their marketing strategy. If they want to engage with the constantly increasing online Canadian consumers, businesses must take action to increase their online activity to have a chance of ' getting the sale' .
Marketing experts have been telling us for 2+ years now that “mobile is the next big thing.” ..and guess what it is HERE!
Local SMB's need to Adapt and Grow ..or they will SUCK, because if they aren't where their customers are looking for them, they will lose the sale to someone that is! Chances are that someone is a BIG BOX that has been waiting for the opportunity to take the business, with a department of marketers who are in step with what's been happening and who have everything already in place to make the experience as smooth as possible for customers to switch their business over or new customers to choose them.
Here is a great Infographic from 6SMarketing that does a great job of laying out EXACTLY where Canadian connectivity was at in 2012..and it isn't decreasing that's for sure! Some truly startling stats ( from GOOGLE ) that really do prove our point!
So what do we know for sure?
This ' interweb thingy' isn't going away, social is vital for business success NOW (and in the future) and mobile IS an important factor and SHOULD be an important consideration in any SMB's marketing strategy (especially in their website design).
Even if you personally don't feel like you and your social group of peers are as connected as the stats we have shared, even if you don't personally like to be online so much, even if it 's not how YOU do business....take heed of this great saying that we use all the time to prospective clients who struggle with our concept and way of doing things..
"The Fisherman doesn't have to eat the worm ..it's not MEANT for him!"
If you want to know more about Trusted and what we do- connect with us ..you'll find us on Facebook in Saskatoon, Facebook in Regina , on Twitter @Trustedcanada on You Tube , on Blogger on Pintrest , on LinkedIn or just Contact us through the website