Trusted Directories Latest News

Trusted Directories Latest News

Trusted Directories team shares a testimonial from a happy Trusted Regina partner

We received a wonderful email from a happy Trusted Regina Partner today ....we love our job and we love that we are able to help such wonderful local businesses in so many ways, it really shows how our commitment to ADDING VALUE INCREASES TRUST & LOYALTY with our clients  !!

" Thanks for the great seminar last week and thank you for taking the time to meet with Brian and I this morning. Now to put this knowledge to work !! We know slow and steady is going to win this online race. Could we pick your brain at tiny bit more, just name a time , and we will met you here. Thanks again, it certainly was our pleasure spending time with you. Have a great afternoon and Many Thanks again. "

What the Trusted Guarantees really mean -Trusted Saskatoon RV dealer recieves praise about their outstanding customer service

The Trusted directories were set up based upon the principals of good business, and the foundation of good business is integrity. Simply put, if you don't care about your customers needs as a business then you will never be trusted.

When Sara the Trusted founder came up with the ' Trusted directories concept '  she wanted to have clear, simple guildlines or ' guarantees' laid out for all to see , and she knew it was important for the Trusted partners to sign contracts to uphold those guarantees (and for the partners to be held to them by Trusted).  

The Trusted Guarantees


1.Provide the service and quality promised.

2.Complete the job on time.

3.Charge the price quoted with NO surprises.

4.Communicate honestly and be responsive to customer needs.

5.Resolve any issues with customer satisfaction in mind.

All 5 of these guarantees are important ..but the one that can raise a business from average to exceptional is number 5 see it's easy to do business when everything go's to plan's when something go's wrong that a business can truly shine ( or not)...who they deal with upset or angry customers shows how much they are invested in providing the best customer service...especially if the problem was not caused by anything they did! 



We received the following un solicited comment through the the Saskatoon directory recently, from a customer of TRX RV a Trusted Saskatoon RV dealer  and it really proves their worthiness as a Trusted saskatoon business, and we wanted to share it with you!




" We purchased a trailer in 2011 from TRX and while we liked it we found it did not fit our needs. We went back to TRX in 2012 (after researching a multitude of trailers and dealers) and decided to go with a larger version of the same trailer. To our dismay this particular trailer seemed to be plagued with a multitude of major issues, which in spite of the best efforts of the TRX team, were not resolved. We dealt with Tom regarding our frustrations and were pleased with the approach he took with us, and on our behalf, with the manufacturer. While the manufacturer didn’t offer TRX the help or resolution they needed Tom resolved our problems with a satisfactory and equitable solution. Throughout this process, TRX (Tom and his staff) went above and beyond to help us out. We would like to thank the TRX team for their excellent customer service and highly recommend TRX. "

Kudos to the TRX RV Team for the way they handled this issue and thumbs up from the Trusted team! 








Original post by Saskatoon Directory Trusted


S & E Trusted Online Directories shares its local directory marketing strategies in this business tip.

S & E Trusted Online Directories founder shares a business tip with small businesses in Saskatoon and beyond. How to do advertising effectively and why to advertise period!

S & E Trusted Online Directories was a  finalist for Marketing for the prestigious Saskatchewan Chamber of commerce ABEX Awards 2012, and it was their innovative marketing strategies they use to advertise and  that saw them recognized across the province after less than 18months in business.  

The Trusted group of  local directories and really are the smart and simple choice.

So what is Sara Wheelwrights, our founders background?

Here she shares some of her story and some big goals!  

" I've been immersed in the wonderful world of marketing, advertising and business since 1992. I persuaded business owners to buy Yellow pages, Internet, Pharmaceuticals and Radio over the years, very succesfully, before I decided to take the leap and start my own marketing/ advertising company. I founded S & E Trusted Online Directories in 2011 after thinking about the idea for years.

At Trusted we ONLY promote and do business with trustworthy locally accountable businesses. I am confident that before I created the Trusted concept, that these wonderful local businesses had no where to turn to in the advertising world that really understood how great they are, and truly valued the really important qualities of honesty amd integrity above the endless quest for MORE SALES and advertising revenue.

My primary goal is to ensure that all the Trusted partners are well represented by my Trusted team, and that the public in the cities we service are informed about and directed to Trusted businesses as the preferred choice! My company communicates daily to the public via many platforms and we help them understand why and how the TRUSTED businesses stand apart from their local competition by being Trusted. We commit to always assisting the public in the cities we serve, by providing quick and easy access to great retail and service providers.

I aim to take Trusted nationwide within 3 years, I never think small it would be a disservice to my 3 children, my supporters, my clients and to the concept of  'being' Trusted  "

Sara Wheelwright




Saskatoon and Regina local Trusted Tips set the TRUSTED DIRECTORIES apart from any other! and   are more than just the best Regina Directory and the Best Saskatoon Directory they are a growing resource library of Tips ..some provided by our Trusted Partners who really are THE LOCAL EXPERTS in their industries in Saskatoon...and some consumer and business tips provided by us here at Trusted S ! Lets face it ...if you can deal with the experts that share their knowledge freely...why would you go anywhere else? Trusted  is here to work for you the consumer ...we want to save you TIME, STRESS and MONEY..Trusted does the research for the consumers ( probably much more thoroughly), so they don't have to..

Why Dentists in Saskatchewan can NOT be TRUSTED.

It is with much sadness and regret that the Trusted Team has had to remove the Dentist Category on and local directories.

The analytic data from the 2 directories PROVES without a doubt that the public were looking for Trusted Dentists in Saskatchewan , and wanted an un-biased , consumer focused place to find them, that had more information about the dentists than the location and if they were expecting new patients, in fact some days in the last year DENTISTS was the MOST visited category on the directories!

So whats the problem you ask?

Bad Dentists? Scary Clinics? No Dentists in Saskatchewan that are up to date with the latest techniques? 


NOPE, it's not because we can't find great dentists in the cities, thats not it at all ....

Trusted wanted to be an easy place for the public to find dentists in Saskatoon and Regina,  that not only do a great job of the actual dentistry ( like most dentists in Saskatchewan we are sure!) but also to feature dentists that run a great businesses AND have amazing, friendly support staff.

We were looking for clinics that had at least one dentists who is awesome ( ie: LIKE dealing ) with kids,  and we found those that invested in beautiful clinics to wait and be treated in, and lets not forget, Trusted only contacted NOMINATED Dentists, who's clients (that nominated them) said they went over and above to provide outstanding customer service.  

Look, lets be honest, Joe  ( or Jane ) Public don't have the time, money or inclination to go from clinic to clinic to find a dentist that meets their specific we thought this is a good thing we are doing here for the public right?  

Well apparantly not!

According to the Saskatchewan College of Dentistry, who,  after discussing Trusted with it's board members deemed our directories to be NON Compliant with their code of advertising ethics!  


We are the only directory that has every advertiser contracted to  uphold Guarantees of customer service and ethical standards, why the heck would you disallow Trusted?

Trusted works FOR the publics best intrests, the College says they do, so whats the problem?


Lets back track a little ....

Knowing that the advertising compliance from the college was very strict with Dentists in Saskatchewan, the dental listings from the get go were unlike any other Trusted Listings, they were basically very short, fact based listing showing the services , location and hours , and,  just like we always do, we shared the testimony of a few clients WORD for WORD that we had spoken to as part of the Trusted Verification process and we shared a brief personal take on the clinics staff, careful not to mention the words BEST, HIGHLY SKILLED  and other such grandiose adjectives  when it came to talking about the dentists.

Apparantly we caught someones attention, a competitor perhaps, as I can't imagine that a member of the public would complain about us providing Trusted Dentists at their fingertips?

Before I knew it we were on the phone justifying Trusted's dentists category to Dr Bernie White the current President of the College of Dentistry in Saskatchewan.

To Dr White's merit he did allow us an audience,and we held a meeting with him and 2 other staff members. The Trusted Data was shared and explained, as was our in depth verification and the Trusted Process. We wanted to appeal to the College on the behalf of the public, as when we asked our Facebook fans, all of them wanted to know more than the basics ( location, contact details and if they are accepting new patients ) that the college or other paid advertising provides, and most people looked at online reviews for direction,  which we know can be sketchy at best!

We left the meeting feeling some what optimistic.

Dr Bernie initially wanted to know how we differed from other ' agencies ' like the BBB and 'awards' like the Consumer Choice Awards,which he said had 'heard of' . We do get asked this sometimes, but as we have such a strict and rigorous process of selection and verification compared to them ( compare if you will) we don't consider Trusted to be in the same boat, they sell memberships and awards, we take our time to find Partners that are right and we hold them to high standards consistently for ever!

We walked away thiniking all went well, there were many positives- they really like how we connected with the public and provided tips etc. We were told that  one dentists could NOT be seen to be giving oral health advice to the public, thats BAD and against compliance, as it suggests that the Dentist giving the tips is an expert. Apparantly that is not allowed.  


2 days later a Trusted Dentist Partner called me to say that Dentist category had been deemed ' non-compliant'

This is what was emailed to Dr Bernie White after hearing the decision.


" I have to admit I am confused. I left the meeting last week on the absolute understanding that removal of testimonials and revision of listings,  made the listings absolutely compliant on the directories going forward.

This makes it no different to any other directory, online directory or other advertising. In fact as the Trusted directories do not have the facility nor do I allow the public to leave any reviews, testimonials or ratings- anonymous or not ( like practically every other online directory on the internet that lists dentists in Saskatchewan) that it offers the most compliant and controlled `advertising` directory option online.

You clearly stated that Dentists could not provide Tips to the public , nor could they be `experts`or BEST and unlike other industries listed on the directory they could not be guests on the Trusted Talk to the Expert shows on News Talk across the province. It was also pointed out that displaying the Symbol on 1 of the dentists listings ( Canadian Dental association) was non-compliant and would have to be removed.

At the conclusion of the meeting it was suggested that the college may ask for it to be made clear that this is a paid advertisement in the listing and may even request that a link to the college be on each listing. This was not stipulated though, and I was expecting a communication to direct me on this at a later date.

It was also discussed that perhaps having just one Dentist Group may be disagreeable to the College and the following options were discussed.

a. To restrict 1 dental Group to have just 1 or perhaps max 2 of the 3 available listing ( listing all 3 locations and listing all dentists working at those locations) thus allowing 2 other dentists an opportunity to be on the directory, It seemed to contiridict the morals and ethics of the college and personally seemed to bother Dr Bernie White,  that just ONE dentist surgery in Saskatoon may be seen as Trusted ( or BETTER his words  )

b. For the college to take one of the listings for FREE and to use that listing to explain what the college does and to be the Trusted fans and followers and the public who used the directories ( 40,000 individuals across Saskatchewan thus far) dental resource – this would mean that the college would provide all the Dental `trusted expert tips` for the blogs we do and the college would provide an `expert `for the Trusted Talk to the Expert Shows.

 I believe I made it clear that I was willing to compromise my requirements and my business to accommodate the college as I believe that the DENTIST category should be on the directory, if only to reach newcomers and immigrants coming to the province ( who we target directly with our radio ads voiced in 13 languages, Tourism SK ads, Facebook and community involvement initiatives)

 I was waiting for the final decision on these details before making any more changes and before communication to the public.."

Here is the letter I got back : July 16 2012 CDSS~Sara letter.docx (57.70 kb)


Dr Whites comments were very clear " Thanks Sara. We have communicated with our members involved in the 'Trusted' websites and we wish to follow up further with you regarding our discussion last week. Following the discussion(July 12) we reviewed the matter and began drafting a letter for you and for the members involved. Enclosed is the letter for you dated July 16 that addresses this matter. We look forward to discussing further, with you, the concept of institutional advertising similar to the 'Ask the Expert' program. Regards, Bernie "


In fact he said " the 'Trusted' site is deemed non compliant because the word 'trusted' is misleading, confusing, and can't be objectively verified! "

Trusted certainly will not be entering into an advertising relationship with the College, as we fundamentally disagree with their reasoning and find the fact that they don't Trust their own members to advertise in a professional and ethical manner to be in the worst possible and protectionist taste!


Who are they trying to protect ?


INTERESTING as the following information explains.

Dr Bernie White - President of the College, partner of Mid Town Dental , the same Midtown dental that are owners of the ( just 1 per category per city) Consumer Choice award for Dentistry in Saskatoon for the last 3 years ( displayed on website here)




 Apparantly they are the BEST in local Dentistry in Saskatoon!





Is that one rule for your Clinic in Saskatoon and one for all the other dentist in Saskatchewan Dr White? 

Hey,  at least we had 3 spots available and we checked them out, showed you the evidence...PROOF..TRANSPARANCY.

Trusted is an on the ground LOCAL business with owners and staff looking out for LOCAL people here in Saskatchewan, not an ad agency in Montreal!   


We saw this picture in a Gallery recently and had to sums it all up really!




FIND Saskatchewan Dentists we know to be Trusted, and not because they pay us.



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S & E Trusted Online Directories Inc
310 Wall St #209
Saskatoon, SK   S7K 1N7
Ph: 306.244.4150


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