Social media is one of the many ways the Trusted Team communicates the Trusted Directories philosophy to the public in the cities we service. New research proves that social media interaction between a customer and a brand drives both immediate and long-term sales increases. A report from LoyaltyOne, Medill Medill, and the Ivey Business School at Western University establishes the accountability link long sought by brands that have showered dollars on social media marketing while attempting to prove the return on investment to members of the C-suite.
The research findings are based on a two-year analysis of brand-customer social media engagement and transaction data. Researchers were able to show that those engaging customers with social media increased sales by 15% to 30% versus those not using any social media. The good news is this research delivers the evidence that investment in social media has the potential to return benefits in the form of transactions, profits and ROI if done well.
The higher the level of participation in a social media event, the greater the impact on a consumer’s purchasing activity.
As you can see by a recent screen shot of www.trustedsaskatoon.com where 1222 of the 1501 fans are talking about us, we are doing a great job of engaging our fans by providing value with posts, contests & articles that they enjoy. Our aim has always been to create real loyalty...so they spread the positive WOM in their real lives AND in their virtual world.
Thanks to http://www.techvibes.com/blog/social-media-sales-2012-10-26 for original source material.