The Trusted team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is super active ( and effective) on our many (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.

' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future. When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.

Have you Googled your category locally lately? If not you should,  as like many others you may be wondering why your search engine rankings have dipped suddenly? Watch out! You may still be unaware of the latest version of a Google update named “Penguin” & “Panda” Series update!

So, each year, Google changes its search algorithms innumerable times. While most of these changes are minor, every few months Google runs out a ‘major’ algorithmic update that affects search results in significant ways...if your rankings have dipped significantly then you need to make some changes to your current website. Whether that be yourself, the ' web expert' in your business or the web designer or outside consultant that you turn to for web help don't delay!     

In short: Old SEO strategies are passé. To stay ahead in the game, you need to be in tune with these ever changing prerequisites. If you thought your website could get away with:

• Links from pages having no content

• Poor quality links from irrelevant sites or links from site JUST crammed with ads

• A static site that isn't updated

• Not having a blog or blogging the same content for multiple submissions or providing poor quality content 

• Absence of Social Media strategy in the overall SEO plan

 Your rankings will suffer!

At Trusted we keep a track of all these unpredictable Google updates for our Trusted partners  and we don't just explain why and how but we  also help them  tackle these changes before they start to hit their rankings and organic website traffic.

Firstly just BEING part of Trusted really helps their SEO!!

Here we share our SEO strategies that are attuned to the latest Google Panda update:

• We link ONLY to sites that make logical sense and we steer clear of deceptive, ad-heavy sites.

• We use mostly unique and always top quality, relative content, every single time we blog...and we blog ALOT ( up to 52 times a month)  

• We incorporate Social Media in the best possible way and that generates a lot of quality  traffic

• We focusing on local search and that is what GOOGLE focuses on when it comes to the kind of businesses we partner with.

But most importantly we don't try to cheat Google rankings or cut corners- we work hard to provide everything that Google values and considers when doing these updates and in the end that is what will win out - It's ALWAYS better to be good than to be slick ...!    

Doesn’t Let the Panda Devour Your Rankings! 

If you are interested in applying for Trusted Regina directory  or Trusted Saskatoon Directory and benefiting from our expertise contact us today!  

The Trusted team strives to keep up with the innovations in marketing and advertising as they happen.. we 'WALK the WALK and TALK the TALK' . Trusted is  super active ( and effective) on our many  (SM's) social media platforms, we blog consistently and we have a fantastic new Trusted App.

' New media ' is constantly changing and it is important as a business owner and / or marketing person to take the time to keep yourself informed (and on track) with new developments, so you can see how they may influence and affect your businesses bottom line now and in the future.

When we find great information we share it with our partners and friends here on the Trusted Canada blog and in person, after all, that's what being social is all about.

The Trusted Directories mandate is to make consumers life easier by promoting and supporting GREAT local SMB's ( Small Medium Businesses) because we realize without them in a marketplace offering great service and local accountability we would all suffer...they are the true life blood of the economy, the worms in the dirt, and it's important that they are supported and that they are encouraged to make time to keep up with consumer trends and habits.       

Canadian connectivity and mobile trends...why it's important to have an online AND mobile presence in business today

( and if not plan for it soon!)

FACTS FIRST:

• Canadian consumers are WAY ahead of the rest of the World when it comes to Online and mobile usage- spending on average 17.5hous a week online!   
• Over 80% of the population has internet access, and more and more Canucks are signing up daily and embracing social media via smartphones. 
• Canadian watch more videos online each month than any other nation on Earth.
• The average Canadian consumer is plugged-in everywhere!

In the average Canadian home it is not uncommon to have 10 + points of internet access ( multiple smart phones, desktops, tablets, laptops, ipods, smart TVs, online gaming system's like Play Stations, Digital Media receivers like Boxee's or Apple TV's) . Canadians access the internet on the go, at work, while watching TV, and while shopping ( who hasn't check a bottle of win on an App or done a quick internet scan to price check on an item you are considering buying? ). So it really doesn't make ANY sense that Canadian businesses are still lagging when it comes to integrating ecommerce and mobile marketing into their marketing strategy. If they want to engage with the constantly increasing online Canadian consumers, businesses must take action to increase their online activity to have a chance of ' getting the sale' .

Marketing experts have been telling us for 2+ years now that “mobile is the next big thing.” ..and guess what it is HERE! 

Local SMB's need to Adapt and Grow ..or they will SUCK, because if they aren't where their customers are looking for them,  they will lose the sale to someone that is! Chances are that someone is a BIG BOX that has been waiting for the opportunity to take the business, with a department of marketers who are in step with what's been happening and who have everything already in place to make the experience as smooth as possible for customers to switch their business over or new customers to choose them.

Here is a great Infographic from 6SMarketing that does a great job of laying out EXACTLY where Canadian connectivity was at in 2012..and it isn't decreasing that's for sure! Some truly startling stats ( from GOOGLE ) that really do prove our point!

So what do we know for sure?  

This ' interweb thingy'  isn't going away,  social is vital for business success NOW (and in the future) and mobile IS an important factor and SHOULD be an important consideration in any SMB's marketing strategy (especially in their website design).

Even if you personally don't feel like you and your social group of peers are as connected as the stats we have shared, even if you don't personally like to be online so much, even if it 's not how YOU do business....take heed of this great saying that we use all the time to prospective clients who struggle with our concept and way of doing things..

"The Fisherman doesn't have to eat the worm ..it's not MEANT for him!"

If you want to know more about Trusted and what we do-  connect with us ..you'll find us on Facebook in Saskatoon, Facebook in Regina , on Twitter @Trustedcanada on You Tube , on Blogger on Pintrest , on LinkedIn or just Contact us through the website

www.trustedregina.com has now been launched to the public for over 3months and it is clear that the Regina Public appreciate the service....as the numbers for the first quarter show 1000's more people have been to the Regina directory than vistited the Saskatoon directory in its first quarter..

www.trustedsaskatoon.com has had over 30,000 unique visitors to the directory since it went live and over 90% of the visits have come from Saskatchewan...truly impressive numbers...active buyers looking for Trusted Businesses! 

In the same period Regina has had nearly 10,000 visitors with 87% from Saskatchewan the majority from  Regina..in fact in the last 30days alone we have seen a 27% increase in visits to www.trustedregina.com ..in the Sumnmer ..which is the slowest time on the internet in Saskatchewan..so this indicates that www.trustedregina.com is going to set a new record for visitor numbers and beat www.trustedsaskatoon.com 's impressive 1st year ...

A major reason why is the added value we offer the public with the Trusted Tips ..and the social media engagement ..we now have over 440 Trusted Regina Facebook fans , over 1200 Trusted Saskatoon Facebook Fans and over 1250 Twitter Followers , and growing daily!      

The ever growing list of Trusted Regina businesses on the REGINA DIRECTORY and Trusted Saskatoon businesses on the Saskatoon Directory is an impressive list...and we are proud to feature and promote them to the Saskatchewan public ( and beyond)

The Trusted Partners on board are forward thinkers, innovators and experts in the city and they understand that to make a difference in your business that offering ' just good service' doesn't cut it anymore..they offer remarkable service and they do that as standard.

The Trusted partners have made a commitment to share their expertise with the public , and make Trusted Regina and Trusted Saskatoon not just the best place to source local businesses when you have a need...but also a place that is becoming a growing library of tips and resources over more than just the 40 categories we reach....Type ' Trusted Tips Regina' or ' Trusted Tips Saskatoon'  into Google and you will see what we mean...or go to our 'Trusted Tips ' Library on the Regina directory  or Trusted Tips on the Saskatoon Directory to read the well written, interesting and helpful tips our Trusted Partners have provided....or simply ' Choose a category ' from the list on the left of the the Blog page....we are more than just another  Directory..we are THE Smart & Simple Choice ....and we work for YOU!

The SASKATOON DIRECTORY and REGINA DIRECTORY of Trusted businesses..the smart & simple choice!

Check out our You Tube Channel here for more tips and resources ..for Business owners and consumers alike!