Trusted Directories Latest News

Trusted Directories Latest News

Why was Trusted Founded..and why should you Trust Trusted?


Sara, the Trusted Founder, arrived to Canada from the UK in 2006. With no one to recommend businesses or services to her, she struggled to find good providers for her many immediate needs. Although she spent hours Googling, and looking for the products and services her family required, she still encountered bad service and often wasn't sure who to choose. This was very stressful. She searched for something available online for immigrants and newcomers to find local, verified businesses; something for people like her and the thousands of other newcomers that were arriving every month. People with no local knowledge or contacts, people from other parts of Canada and from all around the World…there the first seeds of Trusted were sown!

Let her explain what happened next in her own words...

"In 2008 my family circumstances changed. I was working full time and was now a single mom of 3 small children. I ran a busy and hectic household and I didn't have a lot of spare cash or time available. Then one day I made what I thought was an educated choice selecting a service provider - it was an emergency situation and afterwards I was left feeling taken advantage of both emotionally and financially. It took longer than they advertised to turn up, they charged a ridiculous fee for an item that in reality cost pennies, and what was charged on the final invoice was triple the original quote. My father wished he'd been there to help out, and he was annoyed that I was treated so unfairly...when he suggested that there should be somewhere to find trusted contractors I decided to go online and see if there was. Upon searching, I couldn't find anywhere that offered what I was looking for...then I remembered how I had experienced the exact same thing when I first arrived in Canada and I started to write a business plan."

When speaking to others around her, Sara realized how frequently it happens to so many people across all walks of life. From newcomers to students, immigrants, single women, young people, old people, high and low income, people that have been ripped off and badly treated by disreputable businesses in the past, or simply those that had no one in mind. Everyone seemed to have a story to share and the feedback from friends and family indicated that there was something lacking in advertising and in particular, the directory world….something local...something with actual standards...something that worked for the people, not for the businesses...something that demanded EXCELLENCE in service as standard...something that could fingers holding your TRUSTED!


Our mission is to save you time, money and stress when choosing a local business. We do not believe in small print and we ensure the needs of the consumer are top priority! Our Trusted Guarantees eliminate the unanswered questions or 'grey areas' when dealing with a Trusted Business. The ongoing process we put all of the Trusted Businesses through means that we are eliminating RISK from the transaction. In time, with education and the success of businesses who are "Given the Thumbs up" by Trusted, we hope the philosophy will spread beyond the directory…that other businesses will see the success GREAT SERVICE PROVIDERS achieve, and standards across the board will rise! We only promote locally accountable businesses run with integrity, who have the TRUSTED GUARANTEES as the cornerstone of their business. Trusted pledges to give back to the community too, and will support local non-profits, organizations and charities as part of our mandate. Trusted business are encouraged to share their expertise with us, which we then share with the public by means of blogs and other social media platforms to help people with their online research for additional see Trusted promotes the BEST, other directories list the rest.


We are just like everyone else...when we use any service or business we hope for a great job. We just want to be valued as a client and if we are, we will become loyal customers and refer friends, the kind of customer that every business out there wants! Trusted was founded on the principal that GOOD Businesses deserve promotion...they are out there and we work hard to find choosing Trusted businesses you are making the SMART & SIMPLE you can be assured when Trusted gives a business the 'Thumbs up' means something!!

Sara Wheelwright

Trusted Founder




"Thank YOU for creating Trusted Saskatoon so that businesses can be recognized for the quality services they provide! Way to go!" Penny, Saskatoon

"Thank you SO much for making this web site. My co-worker and I were just talking last week of how a web site like this needs to be created. Again, we are single women who have been ripped off enough. Thanks for providing this great service!" J. Theissen, Saskatoon

"I have used 4 businesses off Trusted Saskatoon so far and each of them have lived up to the standards that Trusted said they would...I am thrilled that a website like this has been created!" A Happy Saskatoon Resident

"I visited Saskatoon recently and heard your radio ads, as i thought your website sounded like an excellent idea...when are you coming to Calgary? Thank you for providing Trusted it really is an excellent resource for visitors and i am guessing residents alike. Your city really is starting to have a buzz!" A Happy Tourist from Alberta

"Trusted is the real deal!! My husband and I contacted Trusted after having issues with a vehicle that we purchased from a Trusted Auto dealer a few years ago.We notified the owner of Trusted Saskatoon (Sara Wheelwright), who got us in touch with the Operations Manager . We promptly met with him to iron out our concerns... and he dealt with them in a straightforward and timely fashion, him and other staff showed us utmost respect and patience. In the end we walked away feeling very satisfied .. We recommend the FFUN motor group to anyone looking to purchase a new or used vehicle they are honest and live by the Trusted Guarantees..we know! Thank-you to both Trusted and to FFUN motor group for looking after us so well!!!"Tracy Daigneault, Saskatoon


Sara Wheelwright- Trusted Founder

Comments are closed

Previous Posts


S & E Trusted Online Directories Inc
310 Wall St #209
Saskatoon, SK   S7K 1N7
Ph: 306.244.4150


App Store Google Play
Follow us on Facebook Linked In Twitter YouTube RSS Feed
Website hosting by Insight Hosting